On July 26, the launching meeting of the 11th National Students' Digital Media Science and Technology Works and Creativity Competition (Shandong Province Provincial Competition) and the seminar on the construction of intelligent media majors were held in Shandong University of Finance and Economics.
On July 26, the launching meeting of the 11th National University Students' Digital Media Science and Technology Works and Creativity Competition (Shandong Province Provincial Competition) and the seminar on the construction of intelligent media majors were held in Shandong University of Finance and Economics. The event was organized by the Chinese Society of Artificial Intelligence, co-organized by the School of Computer Science and Technology of Shandong University of Finance and Economics and the School of Data Science and Computer Science of Shandong Women's College, and co-organized by Huawei Technology Co. and Shanghai Yaochi Information Technology Co.Severalexperts, likeProf. Huang Xinyuan from Communication University of China, Secretary General of the Teaching Steering Committee of Animation Digital Media Specialties in Higher Education Institutions under the Ministry of Education;Prof. Huai Yongjian, China Forestry University, Member of the Teaching Steering Committee of Animation Digital Media Specialties in Colleges and Universities under the Ministry of Education;Prof. Tu Changhe, Shandong University, member of the Teaching Steering Committee of Animation Digital Media Specialties in Higher Education Institutions of the Ministry of Education, director of the Teaching Steering Committee of Animation Digital Media Specialties in Shandong Province,some members and experts of Shandong Province Animation Digital Media Specialty Teaching Guidance Committee, as well as instructors of Shandong Universities Competition, representatives of enterprises, teachers and students of some universities attended this event.The meeting was hosted by Prof. Han Huijian, Dean of School of Computer Science and Technology, Shandong University of Finance and Economics, Prof. Zhang Xin, Vice President of Shandong University of Finance and Economics, attended the event and delivered a speech, and Yang Chunli, Secretary of School of Computer Science and Technology, and Lv Haixia, Deputy Secretary,alsoattended the meeting.

Professor Zhang Xin pointed out in his opening speech that this event is conducive to enhancing the influence of the competition in Shandong Province, helping to promote the deep development of the professional construction of the digital media category, helping to promote the series of work of promoting learning by competition, promoting teaching by competition, promoting research by competition and promoting production by competition. The organization of such activities will deeply promote the development of the deep integration of industry, academia and research in Shandong Province.

Prof. Huang Xinyuan read out the authorization letter of the 11th National Student Digital Media Science and Technology Works and Creativity Competition Shandong Region at the launching meeting and expressed his confidence in Shandong University of Finance and Economics to run the event well. Prof. Huai Yongjian announced the members of the Expert Committee of the 11th National Student Digital Media Science and Technology Works and Creativity Competition in Shandong.The conference appointed Prof. Tu Changhe as the director of the Expert Committee, Prof. Han Huijian as the executive deputy director, and Prof. Chi Jing as the secretary general. A total of 33 representatives from universities and enterprises in the province were appointed as members of the Expert Committee. Vice President Zhang Xin, Prof. Huang Xinyuan, Prof. Huai Yongjian and Prof. Tu Changhe awarded the appointment letters to the members of the Expert Committee. Prof. Tu Changhe, on behalf of the Expert Committee of Shandong Competition, reported the preparatory activities of Shandong Competition to the leaders and experts attending the meeting and expressed his determination to do a good job in the competition. Prof. Chi Jing, the secretary-general of the Expert Committee of Shandong Region, gave a detailed explanation of the competition.

At the seminar on the construction of intelligent media class specialties, Prof. Huang Xinyuan and Prof. Huai Yongjian made wonderful reports entitled "Inheritance and Reconstruction, Digital Media Competition Towards the Future" and "Development of Digital Art and Cross-integration of Disciplines in the Context of Meta-Universe and ChatGPT" respectively, which put forward new ideas and directions for the construction and development of digital media class specialties.As representatives of enterprises, Minister Bai Zhongke of the Second Department of Shandong Industrial Development and Ecology Department of Huawei Technologies Limited and General Manager Wang Ning of Shandong District of Shanghai Telematic Information Technology Co., Ltd. expressed their willingness to provide rich software and hardware resources for the cultivation of high-quality talents in universities and contribute their strength to the realization of real cooperation between the industry, academia and research institutes.

The National Student Digital Media Science and Technology Works and Creativity Competition has been successfully held for 10 sessions, and this year it has been selected as the list of college student discipline competitions of China Society of Higher Education under the Ministry of Education in 2023, which has become an important competition leading college students' innovation and entrepreneurship, and the integration of science and technology and art for the enhancement of practical skills.
The success of this event has played a good role in promoting the smooth development of the competition as well as the discipline construction of digital media related majors in our province, and has a good positive significance in exploring the new way of cultivating applied, innovative and composite talents, and promoting the digital industrialization and digitalization of industries, as well as the development of China's digital creative industry.
Editor:Li Yunzhi